Privacy Policy
Last updated October 2026 · Privacy Act 1988 (Cth) & Australian Privacy Principles (APPs)
Frankie (“we”, “us”, or “our”) is committed to protecting the privacy of Australian SMB owners, sole traders, and business users. This Privacy Policy outlines how we collect, use, store, and disclose personal information in compliance with the Australian Privacy Principles (APPs).
1. Information We Collect
We collect information necessary to operate an asynchronous, AI-driven marketing executive inside WhatsApp:
- Contact Information: Mobile phone number, WhatsApp display name, and business email address (if provided).
- Communication Inputs: Text messages, image uploads, and audio voice notes submitted to Frankie.
- Transcripts & Audio Data: Audio voice notes are temporarily stored and converted into text transcripts via automated speech-to-text processing engines.
- Billing Information: Payment details, billing addresses, and transaction histories processed directly through Stripe (we do not store raw credit card numbers on our servers).
- Usage Analytics: Session timestamps, feature utilization (e.g., channels requested: Instagram, Facebook, LinkedIn), and inline feedback ratings (e.g., 1-tap ratings).
2. How We Use Your Information
We collect and use your personal information strictly for legitimate business purposes:
- Generating multi-channel marketing campaigns, strategy documents, and ad copy tailored to your business.
- Transcribing audio voice notes into actionable text prompts.
- Managing your account, billing, and paid subscription transitions via Stripe.
- Gathering inline feedback (e.g., CSAT ratings) to improve response quality.
- Communicating essential system updates, beta announcements, and service notifications via WhatsApp.
3. Third-Party Service Processors
To deliver Frankie natively via WhatsApp, we share necessary data with trusted infrastructure providers under strict confidentiality agreements:
| Service Provider | Purpose | Location of Data Processing |
|---|---|---|
| Meta Platforms, Inc. | WhatsApp Business API interface & message delivery | USA / International |
| Meta Platforms, Inc. | Advertising measurement (Meta Pixel) on our sign-up pages only | USA / International |
| Stripe, Inc. | Secure billing, payment processing & subscription management | USA / Australia |
| AI Infrastructure Partners | LLM processing, audio transcription & campaign drafting | USA / Australia |
| Cloud Database Hosting | Encrypted database storage & event logging | Australia / USA |
We ensure that overseas data transfers adhere to APP 8 (Cross-border Disclosure of Personal Information) and that service providers maintain industry-standard security encryption.
4. Data Security & Retention
- Data Protection: We apply encryption in transit (HTTPS/TLS) and at rest for database entries containing user conversations and transcripts.
- Voice Note Retention: Audio files sent via WhatsApp are processed for transcription and retained only as long as necessary to fulfill campaign generation and audit logs, after which they are purged or archived in encrypted storage.
- Data Security Safeguards: While we employ robust security measures, no transmission over mobile networks or the internet is 100% secure. You provide inputs at your own discretion.
5. Your Rights Under Australian Privacy Law (APPs)
Under the Privacy Act 1988 (Cth), you hold the following rights:
- Access: You have the right to request access to the personal information and chat transcripts we hold about you.
- Correction: You may request that we update, correct, or amend inaccurate or out-of-date personal information.
- Opt-Out / Deletion: You can stop receiving promotional communications at any time by replying “STOP” on WhatsApp. You may also request the deletion of your user profile and chat history by contacting us.
Your Facebook and Instagram data
When you connect a Facebook or Instagram account, we store the access tokens needed to publish on your behalf, and request only the permissions needed to list your Pages and publish posts. You can disconnect your accounts at any time, which deletes the stored access tokens immediately.
Advertising measurement
Our sign-up pages use the Meta Pixel, which tells Meta when someone who saw one of our ads visits, messages Frankie, or starts a trial, so we can show our ads to people more likely to want them. It is not used inside the Frankie app. You can limit this in your Facebook ad settings or with your browser’s tracking protection.
Contact
Frankie is part of 3MeUp, owned and operated by Menai Talent Consultants Pty Ltd (ABN 74 683 731 277), Australia. For access, correction or deletion requests, email stephen@3meup.com.